Event Schedule
WESA’s International Western/English Apparel & Equipment Market

August 18 - 21, 2026
Visit Market Page Book Hotel

WESA was organized in 1921 to create a forum where retailers, manufacturers, and sales representatives could conduct business in an atmosphere of fair trade and fellowship. Today, the WESA Trade Shows are the nation’s largest trade events for the equestrian industry, attracting more than 550 product lines and over 3,700 retailers a year. WESA invites you to join the Industry every January and August in Dallas, TX at the WESA Trade Show, Where the Industry Meets.

Visit August 2026 Trade Show for more information.

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DMC EVENTS

Tuesday, August 18, 2026

DMC Events
9 am

The DMC Scoop

August 18, 2026    |   9 am
WTC 1 - Atrium
Visit DMC Events Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

DMC Events
9 am

Espresso Coffee Bar

August 18, 2026    |   9 am
WTC 14 -14500 Aisle
Visit DMC Events Page

Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.

DMC Events
10 am - 4 pm

Cowboy Parlor - Boot Shine

August 18, 2026    |   10 am - 4 pm
WTC 14th Floor
Visit DMC Events Page

Stop by the Cowboy Parlor to get your boots Shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 14th floor while you're there!

DMC Events
10 am - 4 pm

Cowboy Parlor - Hat Shaping Sponsored by Hat Masters

August 18, 2026    |   10 am - 4 pm
WTC 14th Floor
Visit DMC Events Page

Stop by the Cowboy Parlor to get your hat shaped by Benny McCoy. Check out our Western & English apparel on the 14th floor while you're there!

Wednesday, August 19, 2026

DMC Events
9 am

The DMC Scoop

August 19, 2026    |   9 am
WTC 1 - Atrium
Visit DMC Events Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

DMC Events
9 am

Espresso Coffee Bar

August 19, 2026    |   9 am
WTC 14 -14500 Aisle
Visit DMC Events Page

Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.

DMC Events
10 am - 4 pm

Cowboy Parlor - Boot Shine

August 19, 2026    |   10 am - 4 pm
WTC 14th Floor
Visit DMC Events Page

Stop by the Cowboy Parlor to get your boots Shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 14th floor while you're there!

DMC Events
10 am - 4 pm

Cowboy Parlor - Hat Shaping Sponsored by Hat Masters

August 19, 2026    |   10 am - 4 pm
WTC 14th Floor
Visit DMC Events Page

Stop by the Cowboy Parlor to get your hat shaped by Benny McCoy. Check out our Western & English apparel on the 14th floor while you're there!

Thursday, August 20, 2026

DMC Events
9 am

The DMC Scoop

August 20, 2026    |   9 am
WTC 1 - Atrium
Visit DMC Events Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

DMC Events
9 am

Espresso Coffee Bar

August 20, 2026    |   9 am
WTC 14 -14500 Aisle
Visit DMC Events Page

Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.

DMC Events
10 am - 4 pm

Cowboy Parlor - Boot Shine

August 20, 2026    |   10 am - 4 pm
WTC 14th Floor
Visit DMC Events Page

Stop by the Cowboy Parlor to get your boots Shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 14th floor while you're there!

DMC Events
10 am - 4 pm

Cowboy Parlor - Hat Shaping Sponsored by Hat Masters

August 20, 2026    |   10 am - 4 pm
WTC 14th Floor
Visit DMC Events Page

Stop by the Cowboy Parlor to get your hat shaped by Benny McCoy. Check out our Western & English apparel on the 14th floor while you're there!

Friday, August 21, 2026

DMC Events
9 am

The DMC Scoop

August 21, 2026    |   9 am
WTC 1 - Atrium
Visit DMC Events Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

DMC Events
10 am - 3 pm

Cowboy Parlor - Boot Shine

August 21, 2026    |   10 am - 3 pm
WTC 14th Floor
Visit DMC Events Page

Stop by the Cowboy Parlor to get your boots Shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 14th floor while you're there!

DMC Events
10 am - 3 pm

Cowboy Parlor - Hat Shaping Sponsored by Hat Masters

August 21, 2026    |   10 am - 3 pm
WTC 14th Floor
Visit DMC Events Page

Stop by the Cowboy Parlor to get your hat shaped by Benny McCoy. Check out our Western & English apparel on the 14th floor while you're there!