Event Schedule
AETA International Trade Show

August 18 - 21, 2026
Visit Market Page Book Hotel

The 2026 AETA International Trade Show, from the American Equestrian Trade Association (AETA), is the premier global event showcasing equestrian industry products from leading manufacturers. Taking place two times a year alongside the International Western & English Apparel & Equipment Trade Shows, from the Western & English Sales Association (WESA), these shows create the world’s largest marketplace of equestrian, western and rural lifestyle brands conveniently located under one roof. By registering and attending an AETA Trade Show at Dallas Market Center, you will receive a complimentary AETA Membership.

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DMC EVENTS

Tuesday, August 18, 2026

DMC Events
8:30 am

AETA Breakfast Bites

August 18, 2026    |   8:30 am
WTC 10 - Café
Visit DMC Events Page

Fuel your morning and your Market strategy with complimentary coffee and lite bights in the AETA Temporaries - your first stop toward discovering standout English and equestrian resources.

DMC Events
9 am

The DMC Scoop

August 18, 2026    |   9 am
WTC 1 - Atrium
Visit DMC Events Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

DMC Events
9 am

Espresso Coffee Bar

August 18, 2026    |   9 am
WTC 14 -14500 Aisle
Visit DMC Events Page

Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.

DMC Events
10 am - 4 pm

Cowboy Parlor - Boot Shine

August 18, 2026    |   10 am - 4 pm
WTC 14th Floor
Visit DMC Events Page

Stop by the Cowboy Parlor to get your boots Shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 14th floor while you're there!

DMC Events
10 am - 4 pm

Cowboy Parlor - Hat Shaping Sponsored by Hat Masters

August 18, 2026    |   10 am - 4 pm
WTC 14th Floor
Visit DMC Events Page

Stop by the Cowboy Parlor to get your hat shaped by Benny McCoy. Check out our Western & English apparel on the 14th floor while you're there!

Wednesday, August 19, 2026

DMC Events
8:30 am

AETA Breakfast Bites

August 19, 2026    |   8:30 am
WTC 10 - Café
Visit DMC Events Page

Fuel your morning and your Market strategy with complimentary coffee and lite bights in the AETA Temporaries - your first stop toward discovering standout English and equestrian resources.

DMC Events
9 am

The DMC Scoop

August 19, 2026    |   9 am
WTC 1 - Atrium
Visit DMC Events Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

DMC Events
9 am

Espresso Coffee Bar

August 19, 2026    |   9 am
WTC 14 -14500 Aisle
Visit DMC Events Page

Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.

DMC Events
10 am - 4 pm

Cowboy Parlor - Boot Shine

August 19, 2026    |   10 am - 4 pm
WTC 14th Floor
Visit DMC Events Page

Stop by the Cowboy Parlor to get your boots Shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 14th floor while you're there!

DMC Events
10 am - 4 pm

Cowboy Parlor - Hat Shaping Sponsored by Hat Masters

August 19, 2026    |   10 am - 4 pm
WTC 14th Floor
Visit DMC Events Page

Stop by the Cowboy Parlor to get your hat shaped by Benny McCoy. Check out our Western & English apparel on the 14th floor while you're there!

Thursday, August 20, 2026

DMC Events
8:30 am

AETA Breakfast Bites

August 20, 2026    |   8:30 am
WTC 10 - Café
Visit DMC Events Page

Fuel your morning and your Market strategy with complimentary coffee and lite bights in the AETA Temporaries - your first stop toward discovering standout English and equestrian resources.

DMC Events
9 am

The DMC Scoop

August 20, 2026    |   9 am
WTC 1 - Atrium
Visit DMC Events Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

DMC Events
9 am

Espresso Coffee Bar

August 20, 2026    |   9 am
WTC 14 -14500 Aisle
Visit DMC Events Page

Grab a complimentary coffee and discover the latest Western & English looks from 14th floor showrooms.

DMC Events
10 am - 4 pm

Cowboy Parlor - Boot Shine

August 20, 2026    |   10 am - 4 pm
WTC 14th Floor
Visit DMC Events Page

Stop by the Cowboy Parlor to get your boots Shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 14th floor while you're there!

DMC Events
10 am - 4 pm

Cowboy Parlor - Hat Shaping Sponsored by Hat Masters

August 20, 2026    |   10 am - 4 pm
WTC 14th Floor
Visit DMC Events Page

Stop by the Cowboy Parlor to get your hat shaped by Benny McCoy. Check out our Western & English apparel on the 14th floor while you're there!

Friday, August 21, 2026

DMC Events
9 am

The DMC Scoop

August 21, 2026    |   9 am
WTC 1 - Atrium
Visit DMC Events Page

Join us daily at 9AM for tips and tricks on navigating Dallas Market Center. Whether you're a new buyer, new to Dallas, or haven't seen us in a while, this quick rundown of all things DMC is for you.

 

Ahora también en Español a la misma hora en el mismo lugar para su comodidad.

DMC Events
10 am - 3 pm

Cowboy Parlor - Boot Shine

August 21, 2026    |   10 am - 3 pm
WTC 14th Floor
Visit DMC Events Page

Stop by the Cowboy Parlor to get your boots Shined by Eyes Down Here Shoe Shine. Check out our Western & English apparel on the 14th floor while you're there!

DMC Events
10 am - 3 pm

Cowboy Parlor - Hat Shaping Sponsored by Hat Masters

August 21, 2026    |   10 am - 3 pm
WTC 14th Floor
Visit DMC Events Page

Stop by the Cowboy Parlor to get your hat shaped by Benny McCoy. Check out our Western & English apparel on the 14th floor while you're there!