Cindy Morris

Cindy Morris is president and CEO of Dallas Market Center, the global wholesale marketplace and tradeshow management company hosting dozens of business-to-business trade events each year inside its 5 million square foot campus. Morris joined the company in 1989, was named executive vice president of marketing in 1992, COO in 2002, and president and CEO in 2015.

Over the course of Morris' tenure, she has overseen strategic growth across key product categories, significant new business initiatives, and effective international partnerships in Europe and Asia. She has been instrumental in establishing and strengthening collaborative relationships with retailers, trade organizations, manufacturers, and sales representatives. 

Under her guidance, DMC has attracted tens of thousands of new customers and maintained industry-leading loyalty from the more than 200,000 Dallas Market Center customers. Finally, award-winning marketing programs and customer-focused communications have resulted in trade events and markets attended by more retail buyers and interior designers from across the U.S. and internationally.

Prior to joining DMC Morris held positions in advertising and commercial real estate. Morris is a graduate of Texas A&M University and holds a B.B.A in Marketing.

Mitzi Tally

Mitzi Tally is executive vice president of administrative services and is responsible for lease administration, exhibitor services, trade show administration and trade show operations, human resources, and legal and insurance administration.

She joined the company in 1985, serving as a lease administrator for the INFOMART, a former technology trade mart in Dallas, from 1985 to 1992. In this position, Tally was responsible for lease negotiations and interfacing with joint venture partners on lease related details. She then transferred to Dallas Market Center where she served as vice president of lease administration from 1992 to 1995. In this role, she was responsible for the management of lease administration and lease negotiations, along with exhibitor services. In 1995, Tally was promoted to her current position as executive vice president.

Tally holds a B.S. degree from the University of Texas at Austin and has done post-graduate work at the University of North Texas.

Amy Harper

Amy Harper is executive vice president of marketing & retail development, where she leads strategic initiatives that connect retailers and brands across the fashion, gift, home, design, and lifestyle industries. In this role, she oversees integrated marketing, buyer prospecting & development, along with industry partnerships that drive growth and strengthen the value of the marketplace for both buyers and exhibitors.

Joining Dallas Market Center in 2001, Amy has built a reputation for cultivating meaningful relationships across the retail community. A proven industry leader, she brings together leading brands, retailers, buying groups, and industry voices to foster collaboration, deliver engaging market experiences, and create new business opportunities that support the continued evolution of wholesale commerce. Her career began in retail, where she held sales and merchandising leadership roles with Gap Inc. as well as buying and management positions with women’s specialty stores. 

Deeply committed to the future of the industry, Harper serves as President of the Fashion Group Foundation of Dallas, supporting scholarships for students pursuing careers in fashion and lifestyle fields. She also participates on advisory councils for colleges across Texas, helping guide and mentor the next generation of retail and wholesale leaders.

Harper holds a B.S. in Fashion Merchandising and Business from Stephen F. Austin State University.

Jacque Carpenter

Jacque Carpenter is Executive Vice President of Administrative Services, providing executive leadership across human resources, employee relations, organizational culture, contract administration, and enterprise risk management. She oversees people strategies, administrative policies, and contractual frameworks that support a compliant, engaged, and high‑performing workforce while ensuring organizational risk is appropriately managed through disciplined governance and oversight.

Carpenter brings extensive experience across nonprofit, manufacturing, healthcare, and unionized environments. She oversees the negotiation and administration of complex agreements, including vendor contracts, labor agreements, insurance programs, and third‑party service arrangements, with a focus on risk mitigation, compliance, and operational effectiveness.

Carpenter holds a Master of Business Administration from the University of North Texas and a Bachelor of Science in Communication Studies from the University of Texas at Austin.

Cherie Marcum

Cherie Marcum is executive vice president of finance, overseeing the company's financial processes, audits, and budgeting system.

She joined the company in 2007 as a controller and was promoted to vice president of finance in 2008. Marcum previously served as accounting manager then assistant corporate controller at Carreker Corporation, responsible for financial practices and procedures for accounting systems and reporting. She also coordinated external audits for the company.

In addition, Marcum held the positions of senior accountant and controller at Internet America, supervising accounts receivable and accounts payable staff, providing accurate financial results and high-quality reporting. She has served in various financial leadership positions at Northern Telecom, Citizens Communications, and Deloitte & Touche LLP.

Marcum earned a B.S. degree in Accounting from Baylor University and then finished her CPA certification.

Jeff Bachman

Jeff Bachman is executive vice president of technology and facilities services. Bachman drives the advancement of strategic initiatives and day-to-day operations of the Technology and Engineering departments at Dallas Market Center. Both departments are responsible for supporting the needs of attendees, exhibitors, and employees. He has a proven track record leading a wide range of successful technology and engineering projects in an extremely complex environment.

Bachman joined the company in 1994. During his tenure, he has served as a strategic influencer and trusted advisor in several technology and management roles. Bachman has successfully led multi-disciplined teams through the completion of many complex technology and engineering projects. In 2019, Bachman was promoted to Executive Vice President of Technology and Facility Services, where he continues to leverage world-class enterprise IT and engineering solutions to transform facilities maintenance into a technology-driven ecosystem.

His goal is to create an end-to-end smart campus by implementing new strategies such as building automation systems, building information modeling, machine learning, and artificial intelligence.

Bachman is an alumnus of DeVry University, where he specialized in Electrical Engineering. He holds numerous certifications in Network Engineering and is a Cisco Certified Network Professional (CCNP).

Jill Cunningham

Jill Cunningham is senior vice president of leasing for apparel and fashion accessories and is responsible for the leasing strategy for all aspects of men’s, women’s, children’s, fine jewelry, and Western & English—both permanent showrooms and temporary exhibits. 

Her team is responsible for maintaining the largest women’s and children’s apparel and accessories marketplace in the country, the largest western lifestyle marketplace in North America, and the fastest-growing men’s marketplace in the country. Cunningham works collaboratively across departments to provide strategic direction that impacts sales planning and negotiations, relationship development, trend forecasting, merchandising, and buyer delivery. With the growth of permanent showrooms and temporary trade show space, recent revenue and attendance records continue to be broken. 

Prior to joining Dallas Market Center, Cunningham spent several years moving up the ranks at Dillard’s. There, she made buying decisions for juniors, sportswear, women’s and suits ecommerce. Cunningham contributed to assortment planning, budgeting, and private label design. 

In 2023, she was recognized as one of the exceptional Women to Watch at the Trade Show Executive Gold 100 Awards & Summit for her remarkable leadership qualities, creative problem-solving skills, and excellence in trade show management of multiple shows each year. 

Cunningham has a B.S. in Fashion Merchandising from the University of North Texas. 

Dave Savula

Dave Savula is executive vice president of leasing and is responsible for all aspects of gift, floral, design, lighting, and home leasing strategy at Dallas Market Center. Savula joined DMC in a consulting capacity in 2022 and transitioned to full time in 2024.

With 30 years of executive leadership and tradeshow and wholesale industry experience, Savula has held executive positions at Merchandise Mart Properties (MMPI), AmericasMart (AMC) and International Market Centers (lMC, also known as AndMore). During his career at AMC, Savula was influential in growing the company from $60M to $1.4B and was a key leader in repositioning AMC to be purchased by Blackstone. Upon the sale of AMC in 2018, Savula served an integral role as Integration Officer, merging two multi-billion companies - AMC and IMC. Savula also served as an Executive Level Team member, representing IMC to parent company Blackstone. Until 2020, Savula served as Executive Vice President of IMC and President of Gift and Apparel Leasing.

Savula is a highly strategic business leader with significant experience in deal negotiations and sales, marketing, and operations with an exceptional record of achieving targets. He is committed to attracting and maintaining a leading marketplace of quality exhibitors, thus creating engaging experiential opportunities for buyers and sellers that focus on customer needs while also driving revenue and profitability.

Savula has a B.S. in Business at Georgia State University.